CHRISTA MAHLOBO, Ph.d., ryt-200

Research and analysis expertise for leading mixed-methods research projects using R to analyze behavioral data and usability studies, translating research findings into actionable product strategies that improved user engagement, as evidenced by 21 successful projects

8 years of experience working with cross-functional teams and experience developing and executing end-to-end user research projects employing qualitative and quantitative methodologies to drive actionable insights for project development, as evidenced by 9 peer-reviewed journal articles, including 1 in Tourism Management

Ability to work professionally with leading minds in the industry using Qualtrics and Miro to conduct user surveys, user interviews, and focus groups, and synthesize customer insights into compelling narratives for stakeholders

Experimental design, protocol development, project management, data collection, and data analysis

Trained in qualitative methods: surveys, usability testing

Trained in qualitative methods: focus groups, interviews

Proficient in various statistical and design programs including R, SPSS, Qualtrics, Prolific, Figma, Miro

Written and verbal communication

Field research studies

Stakeholder engagement